A 12-part challenge designed to help creators and marketers get more reach and more results from the content you've already created.
Plain and simple... Content distribution.
Most content creators haven't heard, but content distribution has taken over the crown in the marketing mix. 👑
... or at all?
It's why most blogs, podcasts, YouTube videos and social posts are met with crickets.
It's why most content creators have a hard time hitting 1,000 followers, subscribers, listeners or readers.
It's why most creators struggle to reach anyone beyond their close friends and contacts.
By using a proper content distribution strategy, you can get your content to every corner of the digital universe, and then some.
It's the playbook I used to spread a blog post targeted at SaaS founders, which caught the attention of thousands across the industry in just a few days…
My name is Ross Simmonds and over the last four years, I've used this playbook to reach more people than the total population of New Zealand (that's 4.8 million people, by the way) for both my own brands and our agency's clients.
I've used it to spread videos.
I've used it to spread podcasts.
I've used it to spread blog posts.
I've used it to spread white papers.
I've used it to spread presentations.
And today, I want to share with you exactly how I do it through what I'm calling...
This challenge will introduce you to the art of content distribution.
When you enroll in the Distribution Challenge, you'll receive a collection of emails, videos, templates and workbooks with specific tactics you can use to spread your content.
If you already have blog posts, videos, podcasts and lead magnets sitting around collecting dust, this challenge will give you the blueprint you need to grow your audience, your brand, and your traffic numbers.
I’ll break down the strategies and techniques you can use to reach people on all kinds of platforms, from Twitter and LinkedIn to Medium and online communities like Reddit. The Distribution Challenge will also help you get over the roadblocks that are keeping your content from succeeding.
Google has changed the way we find content. Facebook has changed its algorithm. LinkedIn is changing weekly. And because of this, most content creators are struggling to get more eyeballs on their content.
It's not because the content isn't good.
Your content may be immaculate, but it's noisy out there. Content can get lost in the sea of endless notifications.
And it's not just another blog post or LinkedIn status update you're battling—it's Facebook notifications, emails, tweets, blog posts, all the dings and the tiny red dots that storm your target audience.
Content is getting lost because there is more competition than ever before. Because there's more noise than ever before. And because most creators don't understand how content distribution can be used to drive results for their brand.
This isn't enough:
“I am distributing content! I share it on Twitter, LinkedIn and my email list...”
I hear you—you've written the blog posts, shared them on your social channels, sent them to your email list. But the results are still mediocre…
I was there once too. Early on, I pressed publish on a blog post and it got two likes: one from a guy in California named Matt, and one from my mom… It sucked. But it opened my eyes to the importance of not calling it quits after pressing publish. In fact, it showed me that when you press publish on a piece of content, that's really just the beginning.
To drive traffic to the Foundation site and grow the audience on social media, I used the exact same distribution plan that is going to be shared inside The Distribution Challenge.
The results?
Made the front page of Reddit 7x
1M+ visitors via social and referral traffic
1.5M+ views on SlideShare
450,000+ views on Medium
More than 500,000 impressions on Twitter and 40,000 views a month on LinkedIn
Roadblocks like...
You don’t know how to share
Starting from scratch seems too inefficient
Your content is blending in with all the noise
You’re afraid of being too promotional
You can’t keep up with algorithms that are constantly changing
...and we’ll cover it all in 12 videos.
Instead, you’ll be able to reach new audiences, grow your brand and establish greater authority in your niche at scale—all without needing to create 100's of new blog posts, videos and content assets.
DAY 1: How Much Content Do You Need To Start?⏳ (Available Today)
You might be wondering, “How much content do I REALLY need to start establishing authority on a topic and building my audience?” Well, I'm going to tell you—and you will be pleasantly surprised by how little content you really need to get started.
DAY 2: The Basic Promotion Plan Anyone Can Use ✅
And by anyone, I mean anyone. This promotion plan is applicable to every person, organization, and industry. So I'm going to address how anyone can and why promotion plans are an important start of developing your content distribution.
DAY 3: Getting Started With Your Current Connections 👋
As a creator, you’re probably active on social media. Think about your LinkedIn network or your Twitter followers—I’m guessing you have quite a few. Let's talk about how you can use these folks to spread your message.
DAY 4: How To Use Your Circle More Effectively ⭕️
It's called a circle for a reason: There’s no hierarchy, and you can use your immediate or larger connections to tap into lots of different opportunities. I'll be sharing how I started out using this tactic and continue to use it today.
DAY 5: Introducing The 7 Days Of Social Distribution 📈
In this challenge, we're diving deep into multiple different social channels you can use to promote your content consistently. On this day, I'm going to be setting the table for 7 straight days of social media walkthrough.
DAY 6: How To Get The Most Out Of Twitter 🐦
Twitter holds so many opportunities for content distribution, which is why I use it basically every day. In this section we're going to break down the techniques I use to reach hundreds of thousands of people every month.
DAY 7: How To Get The Most Out Of Facebook 📱
Facebook is more than photos of your aunt’s cat or your friend’s bachelorette party. It is the largest social media platform with 1.69 billion users. BILLION. This platform can be used in a multitude of ways to grow your audience.
DAY 8: How To Get The Most Out Of Instagram 📸
Since Instagram changed their algorithm, it’s even harder to get your content in front of a large audience. But there are still distribution techniques that will ensure your content reaches the right people.
DAY 9: How To Get The Most Out Of LinkedIn 🤝
The OG business social media platform. A lot of other social media platforms that were designed for personal interactions are integrating business features. But LinkedIn still reigns supreme as the best business platform—especially for content distribution in B2B.
DAY 10: How To Get The Most Out Of Medium 📝
Medium is the go-to platform for social journalism, and you might think of it as a blog host. But after this challenge you'll realize that Medium offers so much more than meets the eye….
DAY 11: How To Get The Most Out Of Reddit 🤖
Ah, Reddit—the site that most marketers are afraid to leverage. I cracked the Reddit code five years ago… and it still works. Let's dive into how you can use Reddit for your own brand.
DAY 12: Creating Your Own Distribution Process ⭐️
So how can you tie together everything you've learned throughout this challenge into a document, repeatable process you (or your team) can use to distribute your content every single time? That's the goal here.
Disclaimer: If you're not willing to put in the work to get the ROI, now is not the time to join The Distribution Challenge. I'm not promising you results, but I do feel confident that anyone who takes action based on the strategies and tactics shared here will see more reach, more visitors and more results.
Every effort has been made to accurately represent this product and its potential to help buyers, their businesses and/or their clients. The materials in this challenge may contain information that includes or is based upon forward-looking statements within the understood meaning as of the current year.
Refunds are NOT available. You can't get a cab to drive you from point A to point B then request a refund—in the same way, you can't download the videos and training materials included here, then ask for a refund.