This keynote addresses the empowering role of AI in augmenting the capabilities of professionals across industries. This presentation is filled with the latest marketing data and research to guide your strategic path ahead. It's inclusive of both micro and macro data to inform marketing decisions from a tactical level and strategic level.

Ross dives deep into how AI can enhance decision-making, productivity, and creativity, ultimately leading to more innovative and efficient workflows. It dives into the current landscape of search, the role of LLMs in marketing and more. In this presentation, Ross shares research and data to support the increasing need for brands to embrace AI. Because in Ross’ opinion – AI isn’t here to replace all of us – It’s here to augment us.