B2B Growth Academy by Foundation Marketing
Buy for $597

B2B Growth Academy

The step-by-step blueprint to help B2B brands create a content marketing engine that works.
Buy for $597

What's waiting for you inside?

Video Icon 37 videos File Icon 8 files Text Icon 1 text file
OVERVIEW
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Module 1 — The Role Of Content In B2B Marketing
1.1 — The Role Of Content Marketing In B2B
12 mins
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1.2 — What's The ROI Of Content Marketing?
9 mins
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1.3 — Why Does Traffic Matter?
5 mins
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1.4 — How To Think About Search + Google
4 mins
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1.5 — How To Rank In Google & Get Organic Traffic
8 mins
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1.6 — Why Most B2B Marketing Engines Fail
7 mins
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Module 2 — How To Build A B2B Content Marketing Strategy
2.1 — The B2B Content Marketing Strategy Framework
2 mins
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2.2 — Goal Setting Part 1: Marketing Goals
6 mins
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2.3 — Goal Setting Part 2: Content Goals
8 mins
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2.4 — Define Your Audience & Buyer Personas
14 mins
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2.5 — Prioritizing Your Content Creation Efforts
11 mins
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2.6 — How To Organize Your Blog To Maximize Results
8 mins
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Module 3 — How To Create Great Content That Ranks & Converts
3.1 — How To Find Content Ideas Part 1: Community Research
28 mins
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3.2 — How To Find Content Ideas Part 2: Keyword Research
12 mins
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3.3 — How To Turn Ideas Into Optimized Titles
8 mins
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3.4 — Creating Link Friendly Content That Ranks
10 mins
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3.5 — Step 1: Building Your Content Framework
5 mins
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3.6 — Step 2: Deep Diving Into The Research Phase
3 mins
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3.7 — Step 3: Crafting The Perfect Introduction
3 mins
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3.8 — Step 4: Piecing Each Section Together
4 mins
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3.9 — Step 5: Wrapping it Up With A Bang (And An Ask)
4 mins
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Module 4 — How To Spread Your Content Like Wildfire
4.1 — How To Manage The Post-Publish Dilemma
6 mins
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4.2 — How To Find & Test New Growth Channels
9 mins
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4.3 — How To Rank In Google (A Quick Refresher)
2 mins
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4.4 — Link Building Part 1: How To Find Backlink Opportunities
8 mins
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4.5 — Link Building Part 2: How To Reach Out To Anybody
7 mins
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4.6 — Turning Visitors Into Leads With Retargeting Ads
5 mins
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4.7 — How To Give Your Best Content More Life
2 mins
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Module 5 — How To Execute At A High Level & Scale Your Content Team
5.1 — Documenting Your Complete Content Strategy
10 mins
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5.2 — How To Identify KPIs & Track Results
9 mins
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5.3 — How To Build Your Content Marketing Team
14 mins
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5.4 — Building Your Content Execution Plan
4 mins
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5.5 — Wrapping Up B2B Growth Academy (Plus Next Steps)
4 mins
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BONUS: Templates
SEO Keyword <> Content Mapping Swipe File
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Fill-In-The-Blanks Audience Persona Template
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Link Building Partnership Management Spreadsheet
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Pre-Written Content Creation Guidelines Document
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50+ Blog Post Title Templates
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6-Step SMART Marketing Goal Setting Cheatsheet
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Audience Awareness-Based Content Planning Template
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B2B Content Hiring Playbook
234 KB
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BONUS: Exclusive Interviews
Nadya Khoja — Link Building 101 (Venngage)
6 mins
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Jennifer Hoffman — Team & Culture (DeepCrawl)
10 mins
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Shannon McGuirk — Digital PR, Link Building & Mentions (Aira)
7 mins
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Irina Nica — Building An Influencer Marketing Strategy In B2B (HubSpot)
9 mins
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