B2B Growth Academy by Foundation Marketing

B2B Growth Academy

The step-by-step blueprint to help B2B brands create a content marketing engine that works.

What's waiting for you inside?

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OVERVIEW
START HERE ⭐️
Module 1 — The Role Of Content In B2B Marketing
1.1 — The Role Of Content Marketing In B2B
12 mins
1.2 — What's The ROI Of Content Marketing?
9 mins
1.3 — Why Does Traffic Matter?
5 mins
1.4 — How To Think About Search + Google
4 mins
1.5 — How To Rank In Google & Get Organic Traffic
8 mins
1.6 — Why Most B2B Marketing Engines Fail
7 mins
Module 2 — How To Build A B2B Content Marketing Strategy
2.1 — The B2B Content Marketing Strategy Framework
2 mins
2.2 — Goal Setting Part 1: Marketing Goals
6 mins
2.3 — Goal Setting Part 2: Content Goals
8 mins
2.4 — Define Your Audience & Buyer Personas
14 mins
2.5 — Prioritizing Your Content Creation Efforts
11 mins
2.6 — How To Organize Your Blog To Maximize Results
8 mins
Module 3 — How To Create Great Content That Ranks & Converts
3.1 — How To Find Content Ideas Part 1: Community Research
28 mins
3.2 — How To Find Content Ideas Part 2: Keyword Research
12 mins
3.3 — How To Turn Ideas Into Optimized Titles
8 mins
3.4 — Creating Link Friendly Content That Ranks
10 mins
3.5 — Step 1: Building Your Content Framework
5 mins
3.6 — Step 2: Deep Diving Into The Research Phase
3 mins
3.7 — Step 3: Crafting The Perfect Introduction
3 mins
3.8 — Step 4: Piecing Each Section Together
4 mins
3.9 — Step 5: Wrapping it Up With A Bang (And An Ask)
4 mins
Module 4 — How To Spread Your Content Like Wildfire
4.1 — How To Manage The Post-Publish Dilemma
6 mins
4.2 — How To Find & Test New Growth Channels
9 mins
4.3 — How To Rank In Google (A Quick Refresher)
2 mins
4.4 — Link Building Part 1: How To Find Backlink Opportunities
8 mins
4.5 — Link Building Part 2: How To Reach Out To Anybody
7 mins
4.6 — Turning Visitors Into Leads With Retargeting Ads
5 mins
4.7 — How To Give Your Best Content More Life
2 mins
Module 5 — How To Execute At A High Level & Scale Your Content Team
5.1 — Documenting Your Complete Content Strategy
10 mins
5.2 — How To Identify KPIs & Track Results
9 mins
5.3 — How To Build Your Content Marketing Team
14 mins
5.4 — Building Your Content Execution Plan
4 mins
5.5 — Wrapping Up B2B Growth Academy (Plus Next Steps)
4 mins
BONUS: Templates
SEO Keyword <> Content Mapping Swipe File
Fill-In-The-Blanks Audience Persona Template
Link Building Partnership Management Spreadsheet
Pre-Written Content Creation Guidelines Document
50+ Blog Post Title Templates
6-Step SMART Marketing Goal Setting Cheatsheet
Audience Awareness-Based Content Planning Template
B2B Content Hiring Playbook
234 KB
BONUS: Exclusive Interviews
Nadya Khoja — Link Building 101 (Venngage)
6 mins
Jennifer Hoffman — Team & Culture (DeepCrawl)
10 mins
Shannon McGuirk — Digital PR, Link Building & Mentions (Aira)
7 mins
Irina Nica — Building An Influencer Marketing Strategy In B2B (HubSpot)
9 mins