Free

Access the Enterprise Journey Masterclass

The B2B Buyer’s Journey is more complex than ever before. AI is making this even more complex for B2B organizations to navigate. As a marketer, you must have a deep understanding of all the various touch points and how AI and content can facilitate your brand’s ability to drive success in the modern AI era. The B2B Journey Masterclass is a short video series that helps marketers understand the critical role of content and AI and helps them tap into their customers' pain points to help navigate the enterprise journey.

Why you should care?

The average B2B Buyer has 25 touchpoints before they purchase.

Learn more about the modern journey that an enterprise buyer goes through.

What you’ll learn:

How AI and content can support how you move your customers through every stage of Enterprise Buyer Journey.

  • Stages of the Enterprise Buyer Journey

    • Problem Unaware

    • Problem Aware

    • Solution Exploration

    • Requirement Development

    • Supplier Selection

  • Common challenges and solutions

  • Practical tools and technology you can use today across the full funnel.

Meet Your Instructor

Ross Simmonds 🚀
Founder, CEO of Foundation Marketing

Ross is the founder of Foundation Marketing — a content marketing agency that combines data and creativity to develop & serve ambitious B2B brands.

Over the years, Ross has been featured in publications like Forbes, Venture Beat, Huffington Post, Mashable, BET, CBC & more. He's also rocked the mic at global conferences and events like MozCon, SearchLove, LearnInbound Webbdagarna, CTAConf and more. 🎤

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