The B2B Buyer’s Journey is more complex than ever before. AI is making this even more complex for B2B organizations to navigate. As a marketer, you must have a deep understanding of all the various touch points and how AI and content can facilitate your brand’s ability to drive success in the modern AI era. The B2B Journey Masterclass is a short video series that helps marketers understand the critical role of content and AI and helps them tap into their customers' pain points to help navigate the enterprise journey.