B2B Growth Academy
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OVERVIEW

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Module 1 — The Role Of Content In B2B Marketing

1.1 — The Role Of Content Marketing In B2B
1.2 — What's The ROI Of Content Marketing?
1.3 — Why Does Traffic Matter?
1.4 — How To Think About Search + Google
1.5 — How To Rank In Google & Get Organic Traffic
1.6 — Why Most B2B Marketing Engines Fail
Module 2 — How To Build A B2B Content Marketing Strategy

2.1 — The B2B Content Marketing Strategy Framework
2.2 — Goal Setting Part 1: Marketing Goals
2.3 — Goal Setting Part 2: Content Goals
2.4 — Define Your Audience & Buyer Personas
2.5 — Prioritizing Your Content Creation Efforts
2.6 — How To Organize Your Blog To Maximize Results
Module 3 — How To Create Great Content That Ranks & Converts

3.1 — How To Find Content Ideas Part 1: Community Research
3.2 — How To Find Content Ideas Part 2: Keyword Research
3.3 — How To Turn Ideas Into Optimized Titles
3.4 — Creating Link Friendly Content That Ranks
3.5 — Step 1: Building Your Content Framework
3.6 — Step 2: Deep Diving Into The Research Phase
3.7 — Step 3: Crafting The Perfect Introduction
3.8 — Step 4: Piecing Each Section Together
3.9 — Step 5: Wrapping it Up With A Bang (And An Ask)
Module 4 — How To Spread Your Content Like Wildfire

4.1 — How To Manage The Post-Publish Dilemma
4.2 — How To Find & Test New Growth Channels
4.3 — How To Rank In Google (A Quick Refresher)
4.4 — Link Building Part 1: How To Find Backlink Opportunities
4.5 — Link Building Part 2: How To Reach Out To Anybody
4.6 — Turning Visitors Into Leads With Retargeting Ads
4.7 — How To Give Your Best Content More Life
Module 5 — How To Execute At A High Level & Scale Your Content Team

5.1 — Documenting Your Complete Content Strategy
5.2 — How To Identify KPIs & Track Results
5.3 — How To Build Your Content Marketing Team
5.4 — Building Your Content Execution Plan
5.5 — Wrapping Up B2B Growth Academy (Plus Next Steps)
BONUS: Templates

SEO Keyword <> Content Mapping Swipe File
Fill-In-The-Blanks Audience Persona Template
Link Building Partnership Management Spreadsheet
Pre-Written Content Creation Guidelines Document
50+ Blog Post Title Templates
6-Step SMART Marketing Goal Setting Cheatsheet
Audience Awareness-Based Content Planning Template
B2B Content Hiring Playbook
BONUS: Exclusive Interviews

Nadya Khoja — Link Building 101 (Venngage)
Jennifer Hoffman — Team & Culture (DeepCrawl)
Shannon McGuirk — Digital PR, Link Building & Mentions (Aira)
Irina Nica — Building An Influencer Marketing Strategy In B2B (HubSpot)

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