B2B Growth Academy
Buy now
Learn more
OVERVIEW
START HERE βοΈ
Module 1 β The Role Of Content In B2B Marketing
1.1 β The Role Of Content Marketing In B2B
1.2 β What's The ROI Of Content Marketing?
1.3 β Why Does Traffic Matter?
1.4 β How To Think About Search + Google
1.5 β How To Rank In Google & Get Organic Traffic
1.6 β Why Most B2B Marketing Engines Fail
Module 2 β How To Build A B2B Content Marketing Strategy
2.1 β The B2B Content Marketing Strategy Framework
2.2 β Goal Setting Part 1: Marketing Goals
2.3 β Goal Setting Part 2: Content Goals
2.4 β Define Your Audience & Buyer Personas
2.5 β Prioritizing Your Content Creation Efforts
2.6 β How To Organize Your Blog To Maximize Results
Module 3 β How To Create Great Content That Ranks & Converts
3.1 β How To Find Content Ideas Part 1: Community Research
3.2 β How To Find Content Ideas Part 2: Keyword Research
3.3 β How To Turn Ideas Into Optimized Titles
3.4 β Creating Link Friendly Content That Ranks
3.5 βΒ Step 1: Building Your Content Framework
3.6 β Step 2: Deep Diving Into The Research Phase
3.7 βΒ Step 3: Crafting The Perfect Introduction
3.8 βΒ Step 4: Piecing Each Section Together
3.9 β Step 5: Wrapping it Up With A Bang (And An Ask)
Module 4 β How To Spread Your Content Like Wildfire
4.1 β How To Manage The Post-Publish Dilemma
4.2 β How To Find & Test New Growth Channels
4.3 β How To Rank In Google (A Quick Refresher)
4.4 β Link Building Part 1: How To Find Backlink Opportunities
4.5 β Link Building Part 2: How To Reach Out To Anybody
4.6 β Turning Visitors Into Leads With Retargeting Ads
4.7 β How To Give Your Best Content More Life
Module 5 β How To Execute At A High Level & Scale Your Content Team
5.1 β Documenting Your Complete Content Strategy
5.2 β How To Identify KPIs & Track Results
5.3 β How To Build Your Content Marketing Team
5.4 β Building Your Content Execution Plan
5.5 β Wrapping Up B2B Growth Academy (Plus Next Steps)
BONUS: Templates
SEO Keyword <> Content Mapping Swipe File
Fill-In-The-Blanks Audience Persona Template
Link Building Partnership Management Spreadsheet
Pre-Written Content Creation Guidelines Document
50+ Blog Post Title Templates
6-Step SMART Marketing Goal Setting Cheatsheet
Audience Awareness-Based Content Planning Template
B2B Content Hiring Playbook
BONUS: Exclusive Interviews
Nadya Khoja β Link Building 101 (Venngage)
Jennifer Hoffman β Team & Culture (DeepCrawl)
Shannon McGuirk β Digital PR, Link Building & Mentions (Aira)
Irina Nica β Building An Influencer Marketing Strategy In B2B (HubSpot)
Products
Course
Section
Lesson
Irina Nica β Building An Influencer Marketing Strategy In B2B (HubSpot)
Irina Nica β Building An Influencer Marketing Strategy In B2B (HubSpot)
B2B Growth Academy
Buy now
Learn more
OVERVIEW
START HERE βοΈ
Module 1 β The Role Of Content In B2B Marketing
1.1 β The Role Of Content Marketing In B2B
1.2 β What's The ROI Of Content Marketing?
1.3 β Why Does Traffic Matter?
1.4 β How To Think About Search + Google
1.5 β How To Rank In Google & Get Organic Traffic
1.6 β Why Most B2B Marketing Engines Fail
Module 2 β How To Build A B2B Content Marketing Strategy
2.1 β The B2B Content Marketing Strategy Framework
2.2 β Goal Setting Part 1: Marketing Goals
2.3 β Goal Setting Part 2: Content Goals
2.4 β Define Your Audience & Buyer Personas
2.5 β Prioritizing Your Content Creation Efforts
2.6 β How To Organize Your Blog To Maximize Results
Module 3 β How To Create Great Content That Ranks & Converts
3.1 β How To Find Content Ideas Part 1: Community Research
3.2 β How To Find Content Ideas Part 2: Keyword Research
3.3 β How To Turn Ideas Into Optimized Titles
3.4 β Creating Link Friendly Content That Ranks
3.5 βΒ Step 1: Building Your Content Framework
3.6 β Step 2: Deep Diving Into The Research Phase
3.7 βΒ Step 3: Crafting The Perfect Introduction
3.8 βΒ Step 4: Piecing Each Section Together
3.9 β Step 5: Wrapping it Up With A Bang (And An Ask)
Module 4 β How To Spread Your Content Like Wildfire
4.1 β How To Manage The Post-Publish Dilemma
4.2 β How To Find & Test New Growth Channels
4.3 β How To Rank In Google (A Quick Refresher)
4.4 β Link Building Part 1: How To Find Backlink Opportunities
4.5 β Link Building Part 2: How To Reach Out To Anybody
4.6 β Turning Visitors Into Leads With Retargeting Ads
4.7 β How To Give Your Best Content More Life
Module 5 β How To Execute At A High Level & Scale Your Content Team
5.1 β Documenting Your Complete Content Strategy
5.2 β How To Identify KPIs & Track Results
5.3 β How To Build Your Content Marketing Team
5.4 β Building Your Content Execution Plan
5.5 β Wrapping Up B2B Growth Academy (Plus Next Steps)
BONUS: Templates
SEO Keyword <> Content Mapping Swipe File
Fill-In-The-Blanks Audience Persona Template
Link Building Partnership Management Spreadsheet
Pre-Written Content Creation Guidelines Document
50+ Blog Post Title Templates
6-Step SMART Marketing Goal Setting Cheatsheet
Audience Awareness-Based Content Planning Template
B2B Content Hiring Playbook
BONUS: Exclusive Interviews
Nadya Khoja β Link Building 101 (Venngage)
Jennifer Hoffman β Team & Culture (DeepCrawl)
Shannon McGuirk β Digital PR, Link Building & Mentions (Aira)
Irina Nica β Building An Influencer Marketing Strategy In B2B (HubSpot)
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